Task: Create a compelling design for Cottage Grove's annual Main Street Trick-or-Treat event that will help bring surrounding areas together as a community.

Executions: To promote the idea that good things happen when the community comes together we created the tagline ‘Spooky Loves Company,’ and four individual characters that appeal to the demographic in a fun and memorable way. Posters, flyers, and banners were put up in high traffic areas around Cottage Grove and surrounding communities. Additionally, an animated, and radio short were produced to promote the event.

Art Direction / Illustration: Courtney King

Copy: Joseph McRobert

Strategy / Animation: Izzy Kramer

Strategy: Harley Garner

Art Direction Intern: Benson Wink